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4 min readfrom nettpilot.com

AI Visibility Score

I built LayerScore™ because I kept seeing the same pattern across every audit we ran: sites ranking well in Google but getting crushed by AI Overviews and losing 189,000 impressions a month to zero clicks. SEO alone doesn't cut it anymore. This diagnostic breaks down content visibility across three layers—human readability, search structure, and AI citability—so you can see exactly where you're vulnerable and what fixes matter most. You can score your content in 45 seconds.

Read the full article on nettpilot.com →

  • Best Alternative to Surfer SEO?

    Jeg skrev denne analysen fordi SEO-landskapet har endret seg — Google-ranking alene er ikke lenger nok når AI-modeller nå besvarer spørsmål før brukeren når søkeresultatene. Surfer SEO er utmerket til det den gjør, men den måler bare ett lag. Her forklarer jeg hvordan Surfer og 3LA løser to forskjellige problemer, og hvorfor mange teams bør bruke begge.

  • Alternative to Brightedge Enterprise Suite for AI Citation Testing

    Jeg skrev denne sammenligningen fordi AI-søk ikke lenger handler bare om Google — og det samme burde gjelde for verktøyene dine. BrightEdge er kraftig for Google AI Overviews hvis du har enterprise-budget, men de fleste lag trenger å se hva som skjer på ChatGPT, Claude, Perplexity og andre motorer også. Her deler jeg hvorfor, når du velger hvilket verktøy, og hvorfor de beste setupene ofte bruker begge.

  • Your GEO Strategy Is Failing Three Out of Four AI Audiences

    I spent two and a half hours on a podcast about AI search with David Bain, and one conversation kept pulling us back: we talk about 'AI search' as if it's one channel, but ChatGPT, Claude, Perplexity, and Gemini don't share users—they share a category name. The data shows roughly 9 out of 10 domains cited by one platform are invisible to another, which means your entire GEO strategy is probably failing three out of four audiences. This article breaks down exactly what that means for how you should be optimizing for each platform in 2026.

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