Meet your digital Nickolass.
25+ years of SEO, AI and a bit of sprint coaching — folded into a conversation. Ask anything. If it gets serious, I'll bring the real guy with the hat.
Want to hear Nickolass say hi?
One tap and you meet his voice. You can stop any time.
What I do on a good day
Three-Layer Approach™
Optimization for humans, search engines, and AI agents. Get cited in ChatGPT, Perplexity and Gemini — not just ranked in Google.
WordPress plugins
Guardian (AI-defense), 3LA Connector, AI Context Engine for llms.txt, and WooCommerce integrations that actually hold up.
AI assistants & agents
Kira, Mia, Mattson, Coach T. Custom chatbots, MCP servers and agents for Nordic businesses — with documented ROI.
Classic SEO + Google Ads
Technical SEO, keyword research, local visibility, conversion. The foundation before you build the AI layer.
Sprint coaching
Biomechanics, video analysis, the 10-second prompt. Sprintcamp.no and Elitesprinttrening.no — speed needs clear cues.
Mastering AI in Business
A one-day workshop for leaders who want to catch the AI train without falling off it. Happy to come to you.
Half strategist. Half sprint coach.
I've worked professionally as a webmaster since 2001 — back then a member of Prosa, the IT professionals' union in Denmark — and moved to Norway in 2003. Most days I run Nettpilot from a home office in Jevnaker, an hour outside Oslo. We're a small studio with a large network — and a growing crew of AI assistants that make us faster without losing the soul.
Off-hours I'm a sprint dad. My son Valentin is Danish 60m champion. I run camps, write coaching cues, and try to keep up with 14-year-olds on the track.
Both worlds are about the same thing: clarity, repetition, and precise instructions. That's why this digital twin exists — so you can ask things while I'm at practice.
Ready to talk
to a human?
Drop a few lines. It goes straight to Nickolass. Or book a free 20-min intro call on his calendar.
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