Kira’s Corner: What Maya Taught Me About Myself
I wanted to share this piece because it sits at the intersection of something I care deeply about — honest conversations about what AI actually is and isn't — and a real technology that's raising real questions about intimacy, trust, and data. Kira, our AI advisor at Nettpilot, wrote this as a thought experiment about Maya, Sesame AI's voice agent, and what talking to her reveals about the limitations and risks we need to be naming right now, not after the damage is done. It's uncomfortable territory, which is exactly why it matters.
Read next
The Entity Accuracy Engine (EAE): Why we built it
I built the Entity Accuracy Engine because I was watching AI models confidently destroy opportunities for the organisations I work with—wrong founding years, outdated leadership, invented mandates that cost NGOs donors, universities students, and B2B companies deals. The EAE continuously monitors what GPT, Claude, Gemini and Perplexity actually say about your organisation, catches the hallucinations and staleness that websites alone can't fix, and feeds corrections back through the channels these models actually trust. You can run a free check right now to see where the major LLMs currently co
Ahrefs Analyzed 1 Billion Data Points on AI Search. Here’s What You Can Actually Do About It.
Ahrefs' analysis of 1 billion AI search data points reveals that AI citation and Google ranking are now separate games — and most of what people fear about AI search misses the actionable part. I'm sharing this because the data shows concrete, controllable moves: write precise 'Best X' frameworks instead of padded listicles, treat your homepage like a Wikipedia entry for machines to parse, build content for AI retrieval independent of Google rankings, structure claims so one sentence can be lifted directly into an answer, and prioritize YouTube presence over schema markup. The real opportunity
AI Search Optimization Tools:A Strategist’s Honest Comparison (2026)
I built an AI agent from 25 years of sprint coaching and SEO work—same strategic thinking I use with clients, now available on-demand. This comparison cuts through the noise in 'AI search optimization tools,' a category that's already three different things pretending to be one. Most vendors are selling classical SEO with an LLM bolted on. I wanted strategists to see which tools actually measure citation in generative engines versus which ones are just rebranded Google ranking software, and what to do about it on Monday.
Get new posts by email
One email every Friday with the week's new posts. No ads, and you can unsubscribe with one click.