Your GEO Strategy Is Failing Three Out of Four AI Audiences
I spent two and a half hours on a podcast about AI search with David Bain, and one conversation kept pulling us back: we talk about 'AI search' as if it's one channel, but ChatGPT, Claude, Perplexity, and Gemini don't share users—they share a category name. The data shows roughly 9 out of 10 domains cited by one platform are invisible to another, which means your entire GEO strategy is probably failing three out of four audiences. This article breaks down exactly what that means for how you should be optimizing for each platform in 2026.
I spent two and a half hours on a podcast about AI search with David Bain, and one conversation kept pulling us back: we talk about 'AI search' as if it's one channel, but ChatGPT, Claude, Perplexity, and Gemini don't share users—they share a category name. The data shows roughly 9 out of 10 domains cited by one platform are invisible to another, which means your entire GEO strategy is probably failing three out of four audiences. This article breaks down exactly what that means for how you should be optimizing for each platform in 2026.