Your GEO Strategy Is Failing Three Out of Four AI Audiences
Most SEOs treat AI search as a single channel, but the data tells a completely different story. I spent two and a half hours with David Bain unpacking why ChatGPT, Claude, Perplexity, and Gemini don't share audiences—they share a category name. The research is stark: 71% of all cited sources appear on only one platform, and roughly 9 out of 10 domains that Perplexity cites are invisible to ChatGPT users. This article breaks down what that means for your strategy on each platform, because optimizing for the wrong audience isn't a content problem—it's a structural one.
Most SEOs treat AI search as a single channel, but the data tells a completely different story. I spent two and a half hours with David Bain unpacking why ChatGPT, Claude, Perplexity, and Gemini don't share audiences—they share a category name. The research is stark: 71% of all cited sources appear on only one platform, and roughly 9 out of 10 domains that Perplexity cites are invisible to ChatGPT users. This article breaks down what that means for your strategy on each platform, because optimizing for the wrong audience isn't a content problem—it's a structural one.